AIFF and Capri Sports Forge Long-Term Partnership to Elevate Women's Football
In a bold stride towards closing the gender gap in Indian football, the All India Football Federation (AIFF) has inked a 15-year partnership with Capri Sports aimed at commercialising and enhancing the visibility of the Indian Women's League (IWL) and its second-tier counterpart, IWL 2. The agreement, announced just weeks before the latest season kicks off, promises to be a watershed moment for women's football in the country.
Established in 2016, the IWL has struggled to gain the same commercial traction and fan engagement as its male counterparts. However, the timing of this partnership, as noted by AIFF President Kalyan Chaubey, could not be more opportune. "The timing of this partnership is very important for women's football in India," he remarked, emphasising the potential for significant growth and development.
Under the terms of the agreement, Capri Sports will take the reins on the commercial development of both leagues. The focus will be on creating a sustainable ecosystem that not only nurtures talent but also appeals to sponsors and fans alike. The collaboration is expected to increase the number of clubs, improve infrastructure, and introduce marketing strategies that could attract a more substantial audience.
This long-term commitment reflects Capri Sports' ambition to create a thriving environment for women's football in India. By investing in the sport's grassroots and professional levels, they aim to build a platform where female athletes receive the recognition and support they deserve.
As the IWL prepares to begin its next season on 15th October 2026, featuring eight clubs and numerous matches across various cities, the excitement is palpable. This new partnership is anticipated to breathe fresh life into the league, providing it with the commercial backbone it has long needed.
With this ambitious plan in place, the partnership between AIFF and Capri Sports is more than just a business deal; it's a significant step towards bridging the gap between men's and women's football in India. The road ahead is paved with challenges, but with dedicated efforts and strategic investments, Indian women's football could soon find itself on the global map.
